Social media is constant to develop in reputation, with new platforms stoning up at all times. On this weblog put up, we can check out the most important social media channels in 2022 according to consumer numbers. Remember the fact that those numbers can trade over the years, however they supply a just right place to begin for working out the place social media is headed and the place you will have to spend your virtual advertising and marketing finances.


Unsurprisingly, Fb remains to be the most important social media platform in the US, with just about 228 million folks having an account. With regards to the inhabitants, which means that just about three-quarters of the rustic have a Fb account. This platform is standard for numerous causes, together with staying in contact with family and friends, sharing information and studies, connecting with like-minded folks, and following companies and types.

Whilst many new social media platforms have joined the business through the years, Fb has controlled to take care of its stronghold. Actually, the platform has most effective endured to develop in reputation, with increasingly folks signing up for an account every 12 months.


Instagram is the second-largest social media platform in the US, with over 186 million customers. This platform is particularly standard amongst more youthful customers, with round 70% of 18 to 29-year-olds the use of Instagram.

Whilst in the beginning designed as a platform for sharing footage and movies, Instagram has since developed into so a lot more. It’s now imaginable to buy at once from manufacturers, ebook appointments, or even make donations – all with out ever leaving the app. Because the app continues to extend, it draws older audiences (a pattern that can most probably proceed within the coming years!).

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Despite the fact that the most recent title in this record, TikTok has temporarily grow to be probably the most standard social media platforms – particularly amongst Gen Z customers. In only a few quick years, TikTok has accrued 130 million customers and has now formally surpassed Twitter with its consumer base.

What’s much more spectacular is that TikTok isn’t simply standard in the US – it’s standard in every single place the sector. Actually, TikTok is so standard that it’s been banned in different international locations (together with India and Pakistan) because of fears that it might be used to unfold “pretend information” and different destructive content material.

From a advertising and marketing standpoint, TikTok items a singular alternative for manufacturers to achieve a tender, engaged target audience; for this reason just about each virtual advertising and marketing company in The united states is now providing TikTok services and products to shoppers. TikTok customers are extremely lively at the platform and are all the time on the lookout for new, ingenious content material to devour. In case your emblem can produce high quality TikTok movies, it’s good to see an important build up in engagement and achieve.


Rounding off the 4 main social media platforms in the US, we discover Twitter with 128 million customers. Whilst this quantity is considerably less than that of Fb and Instagram, it’s vital to take into account that Twitter is an excessively other roughly social media platform.

Twitter is referred to as a microblogging platform and is most commonly used for sharing quick snippets of textual content, in most cases mixed with photographs or movies. This makes it ultimate for manufacturers that wish to proportion fast updates, information, or bulletins with their fans.

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Different Platforms

Curiously, there’s some other platform with over 100 million customers in the US and it’s Pinterest. Whilst maximum companies routinely take into consideration Fb and Instagram, it’s vital to not sleep at the likes of Pinterest. With the suitable technique, you’ll generate a wholesome ROI at the platform. In the meantime, each Reddit and LinkedIn have 80+ million customers.